Customer Relations - 15546 Words

. PART I – INTRODUCTION 1. Introduction to customer relations 2. Core concepts 3. Facets of customer relationship management 4. Importance of customer relations 5. Global perspective on customer relationship management 6. Role of Human Resources in Customer Relationship Management PART II –CUSTOMER RELATIONS, CUSTOMER SERVICE PUBLIC RELATIONS 1. Customer Relations and Customer Service 2. Customer Relations and Public Relations PART III – CUSTOMER RELATIONS MANAGEMENT 1. Customer interaction cycle 2. Understanding customers 3. Customer response 4. Complaint management 5. Traditional Vs Customer†¦show more content†¦These companies collect information on each customer’s past transactions, demographics, psychographics, and media and distribution preferences. The ability of a company to deal with customers one at a time has become practical as a result of advances in factory customization, computers, the Internet, and database marketing software. 1.1 .2 Changing markets and markets response The marketplace is not what it used to be. It is radically changing as a result of major societal forces such as technological advances, globalization, and deregulation. These major forces have created new behaviors and challenges. Customers increasingly expect higher quality and service and some customization. They perceive fewer real product differences and show less brand loyalty. They can obtain extensive product information from the Internet and other sources, which permit them to shop more intelligently. Marketers are responding to these challenges through customer relationship marketing. The fundamental principle upon which relationship marketing is founded is that the greater the level of customer satisfaction with the relationship – not just the product or service – then the greater the likelihood that the customer will stay with us. The importance of retaining customers is that there is strong evidence that customer r etention andShow MoreRelatedCustomer Relations1044 Words   |  5 Pages Most efficient path to the customer Our organizational structure promotes a direct relationship with customers. There are no middlemen or resellers - we provide maximum value to the customer by delivering the right products with the right features and functions just when they’re needed. Through continuous direct feedback, we develop an intimate understanding of what each customer expects to accomplish. We focus on customer needs in order to package and integrate products and services into a totalRead MoreEvaluation Of A Customer Relation Assignment1329 Words   |  6 PagesThis paper discusses the results of a customer relation assignment which was designed to create knowledge through observation. Three different healthcare service organizations were observed for this assignment. This technique provided ample amounts of information on how different healthcare facilities handled customer relations. The paper is written from a first person point-of-view and covers the following information such as, the type of the organization visited and services provided by each ofRead MoreCustomer Relations And Risk Management Essay789 Words   |  4 Pages All three vendors mention similar business applications as well. Cloudera: Customer relations (360 view), Business Procession Optimization, Data Hub, Reporting/Metrics, Traditional Data Warehouse Replacement, Predictive Modeling, Telemetry, and Time Series Analysis. Hortonworks: Sentiment Graphing and Social Graphs (Marketing), Click Stream Analysis (Internet Marketing), Network Security, IT Compliance (HIPAA, Sarbanes Oxley, etcetc.), Sensor Data (â€Å"Internet of Things†), Predictive AnalyticsRead MoreSocial Media Relations With Customers And The Pr Firm1559 Words   |  7 Pagesthat employing a public relations practitioner would be beneficial to J. Gregory Salon, I’ve compiled two examples of PR success. This includes two types of technological PR strategies, blogging and Photosharing. I chose these examples because of their relevance to the salon’s previous types of social media relations with customers and the PR firm’s extensive research processes. LG Mobile The following is an example of how the incorporation and reliance on a public relations firm helped the companyRead MoreAirlines : A Successful Customer Relations Strategy2042 Words   |  9 PagesAirlines make it a priority for their customers to be comfortable, have a good travel experience, and provide good customer service. This would eventually, by word of mouth, get more people to fly with airlines. This is a service industry and customers require to be treated with courtesy, respect, patience, and expect employees to be truthful and most importantly to be treated fairly. Over the years, Southwest Airlines has developed a successful customer relations strategy which filters down to serviceRead More Employee-Customer Relations in a Retail Store Essay2352 Words   |  10 PagesEmployee-Customer Relations in a Retail Store In a department store, where customers come to shop, customer-employee relations are a key element for the stores survival.Shopping is a major part of the life of almost every person in the country.The flow of money keeps business flowing.If no one spent his or her money, Business would cease to exist.The customer comes to the store expecting to be served, and the employees are trained (or are supposed to be trained) to please the customer.BusinessesRead MoreCustomer Relation1681 Words   |  7 PagesBAB II TINJAUAN PUSTAKA A. Public Relations 1. Pengertian dan Konsep Dasar Public Relations Istilah public relations sering diartikan menjadi †hubungan masyarakat (humas)†. Sebenarnya pengguna istilah hubungan masyarakat tidak tepat. Arti kata †public† dalam public relations berbeda dengan kata â€Å"masyarakat† dalam hubungan masyarakat. Isitilah masyarakat terlalu luas, sedangkan public (publik) hanyalah bagian dari masyarakat yang luas itu. Publik merupakan sekumpulan orang atau kelompokRead MoreCustomer Relations with a Brand1280 Words   |  5 Pagesand Fast Food Restaurant Toyota and McDonalds Customer Relations with a Brand: The field of marketing has experienced a paradigm shift because of the fact that the principles of relationships have nearly substituted short-term exchange notions. While the relationship perspective has received increased acceptance and relevance, it has been hugely under-realized in many marketing literature. According to the findings of research, customers generally want brands to listen and respond to themRead MoreA Short Note On Customer Relation Management ( Crm ) Investments And Initiatives1857 Words   |  8 Pagesin Decision Making While Customer Relation Management (CRM) investments and initiatives are going high in number, challenges pertaining to effective measures too have been raised . As a marketing information system, it contributes in the improvement of market and customer knowledge. The aim of this research is to observe to what extent Salesforce knowledge can help customers in their decision making. Key words: CRM usage and benefits – sales force performance – customer decision making In theRead MoreCustomer Relations : A Competitive Advantage Over The Competition By Having A Global Direct Sales Force892 Words   |  4 PagesOperational Close customer relations give Hilti a competitive advantage over the competition by having a global direct sales force. They make over 200,000 connections with their customers every day providing quality, durability and ease-of-use of their products. Their mission is to help achieve the goal of improving their customers’ productivity. (Building Value - Hilti USA, n.d.) Hilti products are made using a specific recipe: one-third observation, one-third inspiration, and one-third consultation