Customer Relations - 15546 Words

. PART I – INTRODUCTION 1. Introduction to customer relations 2. Core concepts 3. Facets of customer relationship management 4. Importance of customer relations 5. Global perspective on customer relationship management 6. Role of Human Resources in Customer Relationship Management PART II –CUSTOMER RELATIONS, CUSTOMER SERVICE PUBLIC RELATIONS 1. Customer Relations and Customer Service 2. Customer Relations and Public Relations PART III – CUSTOMER RELATIONS MANAGEMENT 1. Customer interaction cycle 2. Understanding customers 3. Customer response 4. Complaint management 5. Traditional Vs Customer†¦show more content†¦These companies collect information on each customer’s past transactions, demographics, psychographics, and media and distribution preferences. The ability of a company to deal with customers one at a time has become practical as a result of advances in factory customization, computers, the Internet, and database marketing software. 1.1 .2 Changing markets and markets response The marketplace is not what it used to be. It is radically changing as a result of major societal forces such as technological advances, globalization, and deregulation. These major forces have created new behaviors and challenges. Customers increasingly expect higher quality and service and some customization. They perceive fewer real product differences and show less brand loyalty. They can obtain extensive product information from the Internet and other sources, which permit them to shop more intelligently. Marketers are responding to these challenges through customer relationship marketing. The fundamental principle upon which relationship marketing is founded is that the greater the level of customer satisfaction with the relationship – not just the product or service – then the greater the likelihood that the customer will stay with us. The importance of retaining customers is that there is strong evidence that customer r etention andShow MoreRelatedCustomer Relations1044 Words   |  5 Pages Most efficient path to the customer Our organizational structure promotes a direct relationship with customers. There are no middlemen or resellers - we provide maximum value to the customer by delivering the right products with the right features and functions just when they’re needed. Through continuous direct feedback, we develop an intimate understanding of what each customer expects to accomplish. We focus on customer needs in order to package and integrate products and services into a totalRead MoreEvaluation Of A Customer Relation Assignment1329 Words   |  6 PagesThis paper discusses the results of a customer relation assignment which was designed to create knowledge through observation. Three different healthcare service organizations were observed for this assignment. This technique provided ample amounts of information on how different healthcare facilities handled customer relations. The paper is written from a first person point-of-view and covers the following information such as, the type of the organization visited and services provided by each ofRead MoreCustomer Relations And Risk Management Essay789 Words   |  4 Pages All three vendors mention similar business applications as well. Cloudera: Customer relations (360 view), Business Procession Optimization, Data Hub, Reporting/Metrics, Traditional Data Warehouse Replacement, Predictive Modeling, Telemetry, and Time Series Analysis. Hortonworks: Sentiment Graphing and Social Graphs (Marketing), Click Stream Analysis (Internet Marketing), Network Security, IT Compliance (HIPAA, Sarbanes Oxley, etcetc.), Sensor Data (â€Å"Internet of Things†), Predictive AnalyticsRead MoreSocial Media Relations With Customers And The Pr Firm1559 Words   |  7 Pagesthat employing a public relations practitioner would be beneficial to J. Gregory Salon, I’ve compiled two examples of PR success. This includes two types of technological PR strategies, blogging and Photosharing. I chose these examples because of their relevance to the salon’s previous types of social media relations with customers and the PR firm’s extensive research processes. LG Mobile The following is an example of how the incorporation and reliance on a public relations firm helped the companyRead MoreAirlines : A Successful Customer Relations Strategy2042 Words   |  9 PagesAirlines make it a priority for their customers to be comfortable, have a good travel experience, and provide good customer service. This would eventually, by word of mouth, get more people to fly with airlines. This is a service industry and customers require to be treated with courtesy, respect, patience, and expect employees to be truthful and most importantly to be treated fairly. Over the years, Southwest Airlines has developed a successful customer relations strategy which filters down to serviceRead More Employee-Customer Relations in a Retail Store Essay2352 Words   |  10 PagesEmployee-Customer Relations in a Retail Store In a department store, where customers come to shop, customer-employee relations are a key element for the stores survival.Shopping is a major part of the life of almost every person in the country.The flow of money keeps business flowing.If no one spent his or her money, Business would cease to exist.The customer comes to the store expecting to be served, and the employees are trained (or are supposed to be trained) to please the customer.BusinessesRead MoreCustomer Relation1681 Words   |  7 PagesBAB II TINJAUAN PUSTAKA A. Public Relations 1. Pengertian dan Konsep Dasar Public Relations Istilah public relations sering diartikan menjadi †hubungan masyarakat (humas)†. Sebenarnya pengguna istilah hubungan masyarakat tidak tepat. Arti kata †public† dalam public relations berbeda dengan kata â€Å"masyarakat† dalam hubungan masyarakat. Isitilah masyarakat terlalu luas, sedangkan public (publik) hanyalah bagian dari masyarakat yang luas itu. Publik merupakan sekumpulan orang atau kelompokRead MoreCustomer Relations with a Brand1280 Words   |  5 Pagesand Fast Food Restaurant Toyota and McDonalds Customer Relations with a Brand: The field of marketing has experienced a paradigm shift because of the fact that the principles of relationships have nearly substituted short-term exchange notions. While the relationship perspective has received increased acceptance and relevance, it has been hugely under-realized in many marketing literature. According to the findings of research, customers generally want brands to listen and respond to themRead MoreA Short Note On Customer Relation Management ( Crm ) Investments And Initiatives1857 Words   |  8 Pagesin Decision Making While Customer Relation Management (CRM) investments and initiatives are going high in number, challenges pertaining to effective measures too have been raised . As a marketing information system, it contributes in the improvement of market and customer knowledge. The aim of this research is to observe to what extent Salesforce knowledge can help customers in their decision making. Key words: CRM usage and benefits – sales force performance – customer decision making In theRead MoreCustomer Relations : A Competitive Advantage Over The Competition By Having A Global Direct Sales Force892 Words   |  4 PagesOperational Close customer relations give Hilti a competitive advantage over the competition by having a global direct sales force. They make over 200,000 connections with their customers every day providing quality, durability and ease-of-use of their products. Their mission is to help achieve the goal of improving their customers’ productivity. (Building Value - Hilti USA, n.d.) Hilti products are made using a specific recipe: one-third observation, one-third inspiration, and one-third consultation

Problem Of Evil And The Free Will Defense - 1038 Words

Gall Harari PHI2010 Kearns 19 October 2017 Problem of Evil and the Free Will Defense Evil is something that exists in many forms. From big evils like Hitler’s Holocaust and slavery, to small evils like getting a papercut and getting stuck in the rain (perhaps to some this might be a big evil), evil is basically anything that is not good. For theologians, evil poses several problems, most notably when it comes to the existence of God. To most theologists, God has a set definition. God is defined as an all-powerful (omnipotent), all knowing (omniscient), and all-loving (omnibenevolent) being that is morally perfect, meaning God always does the right thing. So how can there be a God if there is evil in the world? This question is something†¦show more content†¦To clearly show the problem of evil, I will lay out it out in premise, conclusion form: 1. If God exists, then God is all-powerful, and all good. 2. An all-powerful being can do anything. 3. An all good being always prevent evil as far as it can. 4. There is evil. 5. Conclusion: Therefore, God does not exist. From this, some possible solutions arise. Simply, if stating that one of the premises is not true, then the problem of evil does not exist. Maybe one does not believe that God’s power is limited or perhaps are prepared to say that evil does not exist and is merely an illusion. It is hard to truly prove that these solutions are true, but they are solutions nonetheless. Along with these adequate solutions, are some solutions that Mackie describes as â€Å"fallacious†. The most noted one very well could be the Free Will Defense. People have the choice to do the â€Å"good† thing or the â€Å"bad† thing. The free will defense states that evil is due to human free will. It attempts to prove that premise 3 is incorrect. In other words, the evil that exists in this world is not God’s fault, but rather the choices and actions of humans, who were given free will from God. This means that the potential cost of having free will is evil. Thus, God, who is an all good being, will not prevent evil because it is not under his discretion whether humans choose the cruel option. This isShow MoreRelated The Problem of Evil Disproved by the Free Will Defense Essay1059 Words   |  5 PagesThe Problem of Evil Disproved by the Free Will Defense The Problem of Evil states that because evil exists the existence of a tri-omni being, which we typically refer to as God, is impossible. This argument, if proved to be true, would refute the Cosmological Argument for God’s Existence. The Cosmological Argument states that not every being can be a dependent being without infinite regress (which is believed to be impossible), so there exists a tri-omni self dependent being knownRead MoreThe Problem Of Evil : The Free Will Defense And The Supralapsarian Theodicy1514 Words   |  7 PagesA3- The logical problem of evil basically states that there is an inconsistency with the existence of God and the existence of evil. In other words, saying that God is all good, omnipotent and omniscient, meaning that he knows everything and has absolute power, it doesn’t not make sense to conceive that he would let evil exist in the world. It explains that evil is bad and a good God want to get rid of it and he would know exactly how to do that. So if evil still exist then God must not exist accordingRead MoreWhy Evil Exists Essay1172 Words   |  5 PagesWhy Evil Exists After the World War II and the Holocaust, many Jewish and Christian people were left wondering why God would let such a thing happen. Many felt estranged, as if God had somehow abandoned them in their most desperate time of need. The world needed an explanation as to why God would let such a thing happen to his so-called children. This need for an explanation of why evil exists in a world that is supposed to have been created by an all-powerful and all-loving God hasRead MoreAnalysis of Evil in Peter Van Inwagen ´sThe Argument from Evil 1212 Words   |  5 Pagespaper by Peter Van Inwagen, â€Å"The Argument from Evil†. Inwagen’s paper attempts to give a possible reason for why there is evil in this world. However, this essay will attempt to give reasons for why Inwagen’s reason for evil does not explain evil without compromising God’s essential quality of moral perfection. Inwagen sets the basic format for the problem of evil as thus: God has â€Å"non-negotiable† properties of omnipotence and moral perfection, there is evil in this world, if an omnipotent and morallyRead MoreThe Existence Of Moral And Natural Evil1263 Words   |  6 Pagesexistence of moral and natural evil with the perception of an Omni-max god that encompasses three key properties; omnibenevolence all-good or all-loving, omnipotence all-powerful, and omniscience all-knowing. High theology accepts that God does exist in the universe as the greatest being of the Omnis, whereas low theology acknowledges the existence of God without one of the key properties of the Omni-max god. The various defenses that aim to solve the problem of evil that include the Soul-Making,Read MoreMiltons Paradise Lost and His Justification of the Ways of God to Man.1418 Words   |  6 Pageswondered why God allowed evil, and why he allowed death. After a while I had simply accepted that God was God, and what happens, happens. Basically an act of pure faith. Then I read Paradise Lost and as a Christian I do feel that Miltons artistic vision has successfully helped him accomplish what he had set out to do. Staying true to the teachings of Christianity, his perception of mans fall has made sense of why there is evil in the world. Not because of God, but because of the free will God has grantedRead MoreThe Logical Problem Of Evil1535 Words   |  7 PagesThe logical problem of evil is often referred to as the inconsistent triad, this being that the following propositions; God is omnipotent, omnibenevolent and evil exists, are inconsistent. Also known as a reduction ad absurdum argument, whereby all three propositions cannot be true together. Theists, like Swinburne, come to the conclusion that the three propositions are compatible with one another, whereas atheists, like Mackie, believe that they are incompatible and therefore God does not existRead MoreEvil And The Free Will Defe nse Essay1199 Words   |  5 Pagesloving. Although, how come there is evil in the world with such an angelic God?   If God cares and loves us- wouldnt he prevent the suffering if he could? Since he is all powerful, he should be able to eliminate the suffering that evil brings. It seems we only have two potential answers: either God is not loving and all powerful, or God does not exist. Although, I am going to try to give an alternative answer and possibly explain how God could coexist with evil. In order to fully understand the argumentRead MoreEssay on The Problem of Evil1269 Words   |  6 PagesPhil 300 The Problem of Evil One of the most interesting questions in the world is, â€Å"If a God exists, why is there evil in the world?† Most people respond with, â€Å"If God created the universe and us, then there should not be evil in the world,† when asked about God or any other powerful being. The problem of evil is also believed to be the cause of Atheism, and I do believe that there is a solution for this. The problem of evil is not a correct argument. The arguments from evil state that ifRead MoreEssay on The Problem with Evil in Religion1259 Words   |  6 PagesThe problem of evil is widely considered as the most detrimental problem to the monotheist. It is also the primary objection to the overall existence of God. The problem is very easy to comprehend: If God is an all-perfect, all-knowing, all-powerful deity then why do we live in a world with any imperfection or negativity at all? Why do bad things happen at all? Especially to the good people in the world and the millions of innocent people who suffer on a daily basis. Gottfreid Leibniz was a philosopher

Does man survive better under natural law or civilized law Free Essays

When asked this question, the first thing that pops into mind is what both of these mean. Civilized law is our current position in society, and natural law exists among people who are not a part of mainstream society. If taking the side of civilized law, one could argue how advanced and fortunate people have become. We will write a custom essay sample on Does man survive better under natural law or civilized law or any similar topic only for you Order Now We are starting to witness the beginning of a new era. It is full of information and technology, and it will decide how the future is going to be. But despite all our new inventions and ideas that show us how we’re better than the generations before us, have we grown in any other ways? Does being under civilized law only mean becoming more advanced technologically, or does it also apply to our morals as well? Obviously, society has developed a lot in learning and technology. Today we have inventions such as the computer and nuclear power plants. Things that were never imagined long ago can be easily found today. Machines alleviate us of a lot of hard work that had to be done by hand, so in this sense; we have become more fortunate under civilized law. On the other hand though, not all the technology we have is used for good. Society has produced many weapons specialized to kill large quantities of people. Many people have to live in constant fear of these weapons, while others use them for protection. We still have as many wars as we did in the past, but now the new technology used in them helps bring about more casualties. Could this be, by far, crueler than what our ancestors could ever possibly do to one another under the time of natural law? Besides the wars, society has not grown in understanding other people. There is still prejudice today. Many hate groups like the KKK are still around, and many new ones have come into being. In the past when our country was just starting to be formed, there were prejudices just because people were different. Over 100 years later, people haven’t changed much, and there is still prejudice, making one wonder if we have become a more knowledgeable society under the concept of civilized law. Technically we have become civilized under this concept. Society, though, cannot determine if this sort of ? civilized nature? is for the better or for the worse. Under civilized law we have created new inventions and ideas, however our morals have converted to a more barbaric state. The growing amounts of war, hatred, and acts of violence are demeaning to our current society. The concept of civilized law, whether intentional or not, has destroyed man. Maybe not technologically, but morally. How to cite Does man survive better under natural law or civilized law, Essay examples

Marketing Strategy of a Business-Free-Samples-Myassignmenthelp

Question: Discuss about the Marketing Strategy of a Business. Answer: Introduction Marketing strategy is a business which is a scheme for connecting people to provide them the product or services that the industry or the business delivers to the customers. The marketing strategy of a particular company has the companys value proposition , key marketing strategies , facts about the targeted customer (Stolyarova and Rialp 2014) . An organization or companys strategy is the mixture of all the marketing achievements into a one combined plan (Ibrahim and Wang 2016) . The marketing strategy is the basis of a marketing plan. LOreal is a French cosmetics company , the headquarter of the company is at Clichy, Hauts-de-Seine. The founder of this company was Eugene Schuller. It is one of the worlds largest cosmetics company and has products in the field of cosmetics. They are hair colour, skin care, sun protection, make-up, perfume and hair care. LOreal is expanded into different countries like Australia, England, France, India, Ukraine and various other countries. The main a im of the LOreal company is to deliver beauty products to all people of all over India (Sequeira 2013). It also supports the local communities in maintaining the beauty products. Its vision has the company to reach the hearts of many people especially to the women. Opportunities and Threat Analysis Loreal is very efficient in formulating organic cosmetic products. These have strong demand in all over the world. As LOreal uses less chemicals , the product is very fruitful for the people who are very conscious of their health and do not want to use anything which hampers the skin and health. Moreover, LOreal also provides great scope to the employees. It also provides a luxurious scope to the customers with different innovative s products for the customers. The threats of the Loreal Company are that during the time of recession it has a huge impact in the selling of the products. This is because LOreal are cosmetic products, so s during the time of global economic crisis people will feel reluctant to buy the beauty products. Hence, during any kind of economic crisis the company will be unable to attract customers from the global market. It can be considered there are various brands in the cosmetic industry .Moreover new brands are still coming in the market. LOreal has to compete with the international brands like Mac, Estee Lauder, Kao and others. Some customers tend to change their brands from time to time. The preference changes or some people like to use new things, in that case it can be considered that this is one of the major threat to LOreal. The reason behind this is if the company every time has to change its products design and framework, then it has to invest a huge range of money in the research and development and in the manufacturing of the products. Five Forces Analysis Competitive Rivalry The LOreal company concentrates on the competitive advantage of the company. For this reason it tries to invest on research and development for the innovation of new types of products. There are certain conditions for which high competition occurs (Dubois, 2017). They are mainly huge number of consumer brand crisis , global financial crisis, sometimes every LOreal product up to same quantity is not there in the market , rival group selling the same products. The rival groups of this company are Garnier, Vella, Avon and others. It can be said that LOreal in its marketing and promotional strategy mainly take the help of media and renowned celebrities in different countries who promote this brand. Estee Luder and Clinique has also started to promote it products by advertising s and promoting tools in including billboard, guerilla and outdoor advertisements suppose using local buses with the brand name and the use of its products (Dubois 2017). Buyer Power It can be said when the customers who are much loyal and favoured for the products and services of the company. These type of customers buy the products even when the price of the product changes or elastic (Milbradt 2013). This is called inelastic demand. This is the strength of the LOreal. There are customers who regularly buy the Loreal products because it suit their skin and hair. As the quantity of inelastic customer increases then there is much less chance of bargaining for the products (Arjalis and Mundy 2013). Bargaining Leverageis the power that one side of a negotiation has to influence the other side to move closer to accept their negotiation. But the customers who buy this type of products do not have any This is one of the positive aspects of the LOreal company . Supplier Power Supply chain management is one of the important factors of any industry. Any industry may be it is cosmetic products or others it needs basic raw material . Thus there is a group of suppliers which delivers the materials for the production of the products or particular services. If a company has a huge range of supplies then the bargaining power of the suppliers become much less (Daft 2015). Fortunately the LOreal company have innumerable supplier so the bargaining power of the suppliers of this company are much less. If the company has a huge reputation, large quantity of customers and huge amount of profit then the suppliers does not have much strength on bargaining. This is because the company will attract huge number of suppliers. If the opposite happens then it becomes the companys overall rating is not good. New Entrants A new entry signifies the entry of new products to the global market. In order to compete or put barriers to the entry of the products and services some marketing strategies needed to be followed. For example the LOreal company has to increase its quality, marketing strategies and reasonable pricing which paves the way to remain consistent in the market. This is because sometimes the new companies or firms enter into the market because of high- quality products, reasonable price and proper advertisement and promotion. The competitor of the LOreal are Avon, Revlon, Garnier and others. This is the international brands, there are also local brands of every region . LOreal has to face a tough competition but it has able to retain its market-value because of its worldwide recognition. Though they have global market but they can influence the local region. They manufacture things for different age groups an d different purpose. Thus, in this way they attract huge number of customers. The c ompany does not make any compromise with the quality of the products and distribution system. Threat of Substitution A threat of substitutes occurs when a products demand is much affected by the change of the cost of a substitute product. This is because the chemicals in the shampoo and other bath and body products is much harmful not only for skin but also for the health of the customers. Thus, for this reason many industries are producing cosmetics of herbs so that it does not hamper the customers. LOreal tries to give organic products, but they are not totally free of chemicals. Inspite of its worldwide recognition many herbal companies are coming into the market (Aires, Drillon and Viravau ). Lotus Herbal which is Indias leading herbal company is nowadays getting reward in countries other than India. Conclusion One can know from the five porter analysis that though LOreal product is worldwide famous, it is very much important to take certain marketing strategies so that it can help them to maintain their reputation and consistency every time. It can be considered that every time or the other a new cosmetic product is launched by the other beauty companies, every company in order to compete in the global market will apply different other strategies and inventive designs or raw material to manufacture their products. So, the LOreal company have to be very particular about their marketing strategies which includes 4Ps of marketing. Promotion of the product by the help of TVs, internet and hoardings are much necessary (Werbach 2013). The product of LOreal is spread to different other regions of world. So, the managers of the company have to decide the price of the product accordingly. The other P which means product has to be very innovative, healthy and reasonable for people of all sections. Another P is place, the leaders and mangers of the company have to select such a emerging market that it can earn profit and fame to the company. Marketing Mix Marketing Mix is mainly used to provide proper offer to the customer, to make the offer accessible and convenient to the customers. Sometimes the company faces cultural restrictions to attain its own goal. It is discussed in the conclusion about four elements of marketing mix such as promotions, packaging display, physical handling, fact finding and analysis , personal selling, advertisement, branding and product planning, channels of distribution and servicing. It is explained in the conclusion about the four elements of product, place, promotion, and Price. Apart from this issues, LOreal company has shown considerable improvement in its channel of distribution while spreading the product into different other regions and opening outlet in various other places across the world. The service quality of the company is very much good because it tries to innovate and research and manufacture different new cosmetic things for the needs of different consumers. The most important thing need to be done by the LOreal company is to analysis its profit and loss of the products launched by it. This will help the company to focus on its weakness and strenghth. Pestel Analysis Pestel analysis stands for "Political, Economic, Social, Technological, Environmental and Legal analysis". It is a part of the external analysis and market research. It mainly provides information regarding the macro factors of the society. Political factors:- LOreal can be threatened by the political rules of the different companies . Specifically, political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include restrictions on import of goods and services which the government wants to provide (Tournois and Tournois 2016). The legislation for advertising and promoting the products in particular region also affects LOreal. There is also problem regarding the factor that if s LOreal makes product of chemical elements, the company can be attacked by the government measures in that case. But it does not do it , so it has a less chance of threatening. Economic factors- The economic factors includes economic growth, interest rates, exchange rates and the inflation rate in all the countries, which they are operating in. L'Oreal in the year 2004 was been affected by the continues weakness of the dollar and other currencies. The ups and down of the currencies affect a market of a company , exchange rates also play a huge role in it. Social factors - L'Oreal's business in worldwide recognized. It is highly associated with the life of the communities in which they resides. Other factors like culture, health consciousness, population growth rate, age distribution, career decision is inclusive of all the social elements. Societal factors always keeps on changing. Technological factors - It includes the ecological and environmental aspects, such as RD activity, and about the transformation of the technological factors. . (Eugene Scheller Some of the innovation has been adopted by the LOreal company from the ingredients of Eugene Scheller and has transformed the technological innovation in many ways. This technological change can bring restraints to entry, less efficient production level and influence in outsourcing decisions. Finally, it can be said that technological shifts can affect costs, quality, and the elements of the product (Velsquez and Meunier 2017). Environmental factors - The main factor includes weather, climate, and climate change, which is especially affects the industries such as tourism, farming, and insurance. The company should be more conscious about the environmental factors and must prevent themselves from violating the environmental regulations. It enhances the Corporate Social Responsibility of the Company and also helps to remain ahead of other companies (Kirkwood and Walton, 2014). Legal factors - It include discrimination law, consumer law, antitrust law, employment law, and health and safety law (McGugan et al. 2016). The Legislations are the important factors which can impact positively or negatively to the company. Conclusion In the end, it can be inferred that apart from the marketing strategy, LOreal must follow the different aspects of corporate social responsibility. This is because if the company fails to do it, then even if the marketing strategies are excellent, the company feel fall prey into the external factors like environmental, legal and political factors. Another important thing is besides profit making policies, companies have to think about the employment engagement policies of the company. The company must be also dedicate to sponsor certain beauty courses for the people who have come from poor background References Aires, C., Drillon, D. and Viravau, V., L'oreal, 2016.Cosmetic composition comprising at least one organosilicon compound, at least two anionic surfactants and at least one amphoteric surfactant. U.S. Patent 9,248,083. Arjalis, D.L. and Mundy, J., 2013. The use of management control systems to manage CSR strategy: A levers of control perspective.Management Accounting Research,24(4), pp.284-300. Daft, R.L., 2015.Organization theory and design. Cengage learning. Demerens, F., Le Manh, A., Delvaille, P. and Par, J.L., 2014. An ex ante analysis of change in reporting methods: the example of Joint Ventures.Gestion 2000,31(4), pp.65-89. Draelos, Z.D. ed., 2015.Cosmetic dermatology: products and procedures. John Wiley Sons. Dubois, D., 2017. Digital and Social Strategies for Luxury Brands. InLuxusmarkenmanagement(pp. 327-337). Springer Fachmedien Wiesbaden. Gomes, R.M.D.A.B., Paula, F.D.O. and Macedo-Soares, T.D.L.V.A.D., 2017. Strategic alliances of shopping centers in Brazil: network perspective.Management Research: Journal of the Iberoamerican Academy of Management,15(2). Gregory, A., 2015.Planning and managing public relations campaigns: a strategic approach. Kogan Page Publishers. Ibrahim, M.H. and Wang, Z.Z., 2016. The Rise of Agri-Business Enterprises Desire towards Market Shares and the Need for Global Strategic Marketing Management.Journal of Global Economics. Kirkwood, J. and Walton, S., 2014. How green is green? Ecopreneurs balancing environmental concerns and business goals.Australasian Journal of Environmental Management,21(1), pp.37-51. McGugan, J.R., Byrd, G.D., Roland, A.B., Caty, S.N., Kabir, N., Tapia, E.E., Trauger, S.A., Coloma, L.A. and OConnell, L.A., 2016. Ant and mite diversity drives toxin variation in the Little Devil poison frog.Journal of chemical ecology,42(6), pp.537-551. Milbradt, L.A., 2013.Sunlover and its Internationalization to Germany(Doctoral dissertation, NSBE-UNL). Santos, F., Pache, A.C. and Birkholz, C., 2015. 5 Making hybrids work: Aligning business models and organizational design for social enterprises (Paper IV).Christoph Birkholz,153. Schlegelmilch, B.B., 2016. Global Branding and Communication. InGlobal Marketing Strategy(pp. 153-176). Springer International Publishing. Sequeira, T.C.F., 2013.How to optimize the traditional retail market for FMCG sector? A Regional approach for Unilevers Business Model(Doctoral dissertation, NOVASchool of Business and Economics). Stolyarova, E. and Rialp, J., 2014. Synergies among advertising channels: An efficiency analysis.Journal of Promotion Management,20(2), pp.200-218. Tournois, L. and Tournois, L., 2016. When markets stagnate: finding new territory through reverse innovation.Journal of Business Strategy,37(6), pp.18-27. Velsquez, A. and Meunier, L., 2017. COMPARATIVE MARKETING ANALYSIS OF THE UK AND GERMANY FOR GLOBAL SUSTAIN. Werbach, A., 2013.Strategy for sustainability: A business manifesto. Harvard Business Press.