Monday, November 4, 2019
Identify and explain the main causes of economic growth. b) Look at Coursework
Identify and explain the main causes of economic growth. b) Look at the country rankings of the UK, South Korea, Qatar and Equat - Coursework Example In the recent past years, the initiative of sustainable development intensification has led to development of additional factors such as environmentally sound process, which ought to be considered in the growth of an economy (Erikson & Stimson, 2002. p. 56). A factor that leads to an increase in total demand is one of the key causes of economic growth in any country. This can occur due various sources. However, an increase in total demand is a short-term cause. This is because whenever an economy of any country is at its full capacity, that country cannot produce any additional products or services to improve her economy. However, improvements or advancements in the labor forces, and quantity and quality of products and services will give room for the long-term economic growth through a heightening in productivity (Nordhaus, 2001, p. 23). Progression or advancement in technology has been one of indicators of economic growth in various states. Technological advancements in any country lead to a high and more productive economy of that given country, and this will accelerate economic growth. Every developing country and developed states have invested heavily in the technology industry in order to see their country economy grows quickly. According to Erikson and Stimson, advanced technology has improved service delivery and encouraged both local and foreign investments (Erikson & Stimson, 2002, P.56). There are few cases of unemployment in all countries with improved technology. This is because technological improvements have led to creation of job opportunities that see their citizens securing jobs and improving their living standards. Consequently, these local and foreign investments will accelerate economic growth despite the fact that the fresh capital goods or assets for example, machines, will be the exact source of the growth (Friedman, 2005). Deepening and widening capital is one of the causes of economic growth of a country. Capital widening takes place w hen investment rises and increases with the strengthening of the labor force. On the other hand, Capital Deepening takes place when capital increases while the labor force remains constant. Economists usually say that capital deepening is one of the most significant and necessary forms of investment (Nordhaus, 2001, p.23). Uses of land and mineral resources are the major causes of economic growth in both developed and developing countries. Proper utilization of mineral resources of a country depends heavily on government policies and regulations. Most of citizens in countries that have implemented strict policies have utilized their resources well, including land. Countries with double-digit economic growth have recorded proper utilization of their resources. In the economic growth globally, various countries have different situation and circumstances that are facilitating economic growth. For instance, the UK has a robust economy (Nordhaus, 2001, p.23). In the end, economic growth can take place due to increased capital, raised investment in new infrastructure, factories, increased labor productivity, and augment the working population or the discovery of fresh raw materials. Technological improvements can also facilitate or hinder economic growth (Friedman, 2005). Economic growth relies on investment and productivity, using available resources more efficiently and
Saturday, November 2, 2019
Managing Radical Changes in an Organization Essay
Managing Radical Changes in an Organization - Essay Example The use of organizational teams by most organizations to implement radical changes has been a core recommendation by most scholars however, the requirements for these teams to be successful in the change implementation are not clear. However, the composition of the change teams and how they are selected, their motivation and influence of engaging with the employees on the need to make changing to the company, are critical to the success of the change implementation. In this study several theories are put in place to identify the strategies that any team carrying out change must observe for it to be successful. Nevertheless, the adoption-innovation theory, and the ability based theory of emotional intelligence proposes that the teams that observe the views of the employees, the team that uses the cognitive style will no fact be successful in the implementation of any form of change. Moreover, the leader of the team has a direct effect on the success of radical change implementation (A ntonakis 2009). ... While there might be several factors behind these failures, there is the underestimation of the quantity of time and the energy required that would create a new organizational culture so that the employees might be accepted and feel this change in the organization. Without employee engaging in any type of change, there is little realization of the profits or the required results. The organizational change is therefore a slow and dynamic process that needs careful planning. The external forces in the present economic and social environment have made many organizations to seek the best ways in which to adapt and implement the changes they need in the organization. Nevertheless, the need to maintain the legitimacy of the company and the need to maintain the viability of the resources (Armenakis 1999). Thus therefore, there is a need to focus on radical change initiatives for the organizations to benefit from any form of change they are about to implement. The radical changes in the mobi le banking industry are often associated with some form of risk and difficult to implement. Change Process Models According to Baron (1997), change is a slow and dynamic process in an organization. It consists of several phases that need to be successive. These he referred successive phases as ââ¬Å"unfreezing, moving, and refreezingâ⬠(Barbuto 2006). Several other recent studies have based their ideas on this phase model and come up with related models that aim to show the practical aspect of the implementation of the radical changes by an organization. Baron (1997) asserts that the implementation of the radical changes in an organization is a daunting task and therefore throughout the
Thursday, October 31, 2019
Water Quality And Waste Water Management Essay Example | Topics and Well Written Essays - 750 words
Water Quality And Waste Water Management - Essay Example As a result these people become sick, develop serious illnesses, and die from water borne diseases(Drinking Water and Quality,2001).Inadequate water leads to poor sanitation and hygiene and malnutrition posing a major threat to humans; causing millions of deaths - particularly of children less than 5 years of age. Water crisis often forces people to use stagnant water for drinking and washing themselves who then fall victim to many different kind of diseases. 2. Water quality and quantity of concern In the United States most of the drinking water comes from surface or ground water sources. Researches show surface water from sources like rivers, streams, lakes is under environmental contamination of algal growth, geologic formations, waste water plant treatment discharges, agricultural discharges etc.The major concern with ground water resources is chemical contamination from arsenic and radon due to natural hydrology, contamination of soil from hazardous waste dumps and leaky undergr ound storage tanks . Water quality concerns in the developing countries are not limited to public health. Contamination of water by poisonous metals such as arsenic and mercury in mining activities are hazardous to the forest ecosystems and their bio-diversity. The United States is relatively water sufficient at 8,830 m3/person per yr.But a recent report generated by Tetra Tech for Natural Resources Defense Council (NRDC) shows that in the coming decades one out of three countries will face greater risk of water shortages due to global warming and climate change and may hamper economic development and agricultural production. In contrast water scarcity had been a matter of concern since decades in developing countries. Shortage of water often leads to water washed diseases as people cannot wash themselves, their homes or clothes regularly. These include eye infections like trachoma and skin diseases such as scabies. Over 200 million people are infected due to ingestion of worm eggs or larvae and the diseases causes 20,000 deaths a year. . In many developing nations women and young girls may take the responsibility to draw and carry the familyââ¬â¢s water over miles. In long term carrying such heavy weights may damage their neck, head and spine and lead to problems in pregnancy and child birth (Pruss-Ustun and Bos, 2008). 3. Description of water quality and quantity issues Recent studies have shown that world population had increased 300% in 20th century and water demand 700%.In addition, 2 million tons of human waste is dumped annually into the rivers and streams around the globe. Ownership of water rights is complicated and not always clear. For example, water resources like well may belong to ââ¬ËXââ¬â¢ but the water rights may belong to ââ¬ËYââ¬â¢. ââ¬ËYââ¬â¢ may lease the water for use on land owned by ââ¬â¢Zââ¬â¢ (Goff L, 2004). Current capital investment is insufficient to maintain and renew existing facilities for public alrea dy having water supply and sanitation coverage. For example, an estimated US$ 52 billion (Bartram and Hutton, 2009) is needed annually and only around 25% of that ?nance is available. Studies have shown that the water supply targets are justified for all regions around the globe, but the sanitation targets are only unambiguously justified for the Americas. This is attributed to two factors: the costs of sanitation connections are about three times those of water supply and the benefits per connection are somewhat lower. It is reported that the costs of achieving the sanitation targets by 2015 exceed the benefits for many of the developing regions in Africa and Asia. The majority of
Tuesday, October 29, 2019
Zero Dark Thirty, Affecting America Essay Example for Free
Zero Dark Thirty, Affecting America Essay Describing the murder of Osama Bin Laden, Zero Dark Thirty remains top in the box office, garnering over five Oscar nominations and deeply affecting its audiences. Disturbing and poignant, this ââ¬Å"Râ⬠rated production accurately depicts the nature of war in countries like Pakistan and Afghanistan, while viewers vicariously experience the violence of terror attacks and observe the involvement of Americaââ¬â¢s Military and Intelligence Communities. Scenes exhibiting torture techniques spark controversy, leading to discussions about the ethics surrounding their use. Lastly, the dramatic story highlights the career of Maya, a female CIA operative determined to bring about the capture of Osama Bin Laden. Zero Dark Thirty introduces viewers to the horrors of the war on terror and those who fight the battle, the controversial subject of torture, and the inspirational character Maya. While dinning at a premier Pakistani hotel, Maya and her fellow dinersââ¬â¢ lives abruptly change when the room around them explodes, the result of a suicide bomb. Through the portrayal of events such as these, Zero Dark Thirty reveals the horrific conditions under which American military and intelligence personnel work. Far from the minds of most Americanââ¬â¢s, but constantly in the minds of those on the front lines, looms the thought that each day could bring death for themselves or their colleagues. Living under these conditions, the mind snaps leaving one in every eight soldiers returning from overseas suffer from Post-Traumatic Stress Disorder, proving that the pain of working in these circumstances scars the soul. Zero Dark Thirty introduces not only the horrors of torture, but the necessity of obtaining information. Struggling with the idea of forcefully extracting information from detainees, Americaââ¬â¢s shifting political environment after a presidential election reveals itself in a scene where United States President, Barack Obama, orders the Central Intelligence Agency to end the use of torture techniques. Too easily, graphic scenes of torture override the weak memories of Americans and they forget the heinous deeds propagated on uninvolved bystanders. People should never lose the intensity of the shock experienced on September, 11, 2001 when realizing that the objects tumbling from the twin towers no longer resembled pieces of the falling buildings, but came into focus as innocent victims leaping to their death before the inferno claimed their body and soul. Vital information withheld by radical jihadists endangers the lives of millions of people as terror plots blow apart the world. Zero Dark Thirty reopens this conversation. Serving as a powerful female image to many young women in America, actress Jessica Chastain portrays a determined CIA operative who seeks to find and kill Osama Bin Laden. Throughout the movie, Maya expresses her morals by remaining persistent in her journey to find Osama Bin Laden. In one scene she expresses her plans for the future, after a bombing killed many of her colleagues, stating ââ¬Å"Im going to smoke them (Bin Ladenââ¬â¢s assistants) and then Im going to kill Bin Laden.â⬠No matter how many disregarded her or underestimated her research, in the end her incredible persistence led to the defeat of the mastermind behind 9/11 who destroyed many lives of American families. She set an example to young women as she stood strong against a group of men disagreeing with her, always remaining certain in a sea of uncertainty, providing America with closure and reward for over a decade of work. Recounting historyââ¬â¢s greatest manhunt, Zero Dark Thirty introduces the world to another level of terrorism, explaining everything from detailed missions to their Pakistani allies. Characters like Maya speak volumes about the type of people protecting our country and how their lives remain on the line to ensure the safety of American citizens. Disputing the recent controversy over a process referred to as enhanced interrogation techniques, the new information known about the treatment of detainees left a sense of necessity for the use of torture methods on jihadists, knowing that it can save lives. Without a doubt everyone will leave the theater with a sense of pride in our nation for accomplishing such a hard task, but also feeling somber as they relive large terror attacks such as 9/11, or think upon the unknown bombings that occur every day in foreign countries. Work Cited: ââ¬Å"Zero Dark Thirtyâ⬠http://www.imdb.com/title/tt1790885/ ââ¬Å"Study of 9/11 Emotional Responseâ⬠http://www.time.com/time/health/article/0,8599,2015528,00.html ââ¬Å"1 in 8 returning soldiers suffers from PTSDâ⬠Associated Press. Date Last Revised: 6/30/2004.http://www.msnbc.msn.com/id/5334479/ns/health-mental_health/t/returning-soldiers-suffers-ptsd/ ââ¬Å"Election will decide future of interogation metods for terrorism suspectsâ⬠Charlie Savage http://www.nytimes.com/2012/09/28/us/politics/election-will-decide-future-of-interrogation-methods-for-terrorism-suspects.html?_r=0
Sunday, October 27, 2019
IMC Planning Model Analysis
IMC Planning Model Analysis Involves the process of planning, executing, evaluating controlling the use of our various promotional mix elements to effectively communicate with targeted audience, it provides framework for developing, implementing and controlling our organizations IMC program. Review of marketing plan: before launching our product we put in our minds that it will not be easy to compete with big names in tea industry such as Lipton for example; there for we understood that we must come up with some thing new, something different in-order to be unique, special and to attract our needed customers and play it wisely with the worlds number one Lipton.. therefore we had to understand our market situation: where we are (Now) and where it tends to go (Future) and how it will tend to go there, some detailed steps had to take place such as: A detailed situation analysis: Internal marketing audit and review Nestle is one of the leading companies in the market it is structured in a way to integrate all its departments (sales, marketing, CCSD, supply and demand) activities to reach a way to be profitable and to be the market leaders by owning the largest market share. External analysis of the market competition and environmental factor Nestle Egypt main brands are Maggie, Nescafe, Nido, and cerlak. Each brand has its own competitors and by introducing Nestea (Elite tea), our main competitors are Lipton, Ahmed tea, Dilmah. Each one of the competitors is serving a large target segment and the opportunity is to serve more specific segments (concentrated market) although Lipton is moving towards to be more customers specific. Specific marketing objectives Goal: From the heavens of earth, we provide our consumers with the finest picks of tea leaves for a royal taste Vision: To be ranked the best quality tea in the market Time frame for marketing activities: Jan-Mar Apr-Jun Jul-sep Aug-Dec T.V ads Magazine Billboard Sponsor League Mechanisms for measuring our performance: Surveys and telephone Questioner Slogan: Blend of quality and tastetea leaf Marketing strategy/Program Targeted audience/markets: NESTLEs center of attention are People as a whole despite demographic, psychographics and geographic. The main aim of the firm is PEOPLE. This can be seen from their media and hoardings. Even on the packing design you can see the FAMILY, which focuses all the age groups. new-icon-customer-care Plans for the 4ps Place: nestle divides the market or customers into two, modern trade (MT) and traditional trade (TT), according to Nes-tea (elite tea) we will focus more on the modern trade according the high price Price: the price will be higher than the other tea brands due to the higher quality Promotion: promotions will be settled upon giving sophisticated gifts to show and maintain the image of a high quality brand. Product: the product is characterized by the best tea taste. The product display box will be expressing the high quality of the tea and people. Program to implement the strategy Advertising Research: A subset of marketing research, advertising research is the systematic gathering and analysis of information to help develop or evaluate advertising strategies, ads and commercials and media campaigns. Following are the types of the advertising research target-market-400300 Quantitative Research Qualitative Research Advertisers use quantitative research to measure market situation in hard number. 3 basic methods to collect quantitative data are mkt manager Observation Experiment Survey Nestle use this research method to get the results about their advertisement research. Qualitative research seeks in depth, open ended responses, not yes or no answers to get people to share their thoughts and feelings. This research is used more often to give advertisers a general impression of the market, the customer, or the product. The methods used in qualitative research are usually described as Projective Techniques Nestle do both type of research. They do ongoing research whole year and on the basis of the results they make their decision for the future.marketresearch Process of monitoring and evaluating performance Control At the end of every month there is a meeting for evaluation of results and to act on the feedback. The performance if not +, leads toward change in strategies Feed-back The effectiveness of a communication is assessed when the source receives a response. The response can be in many forms. Hopefully, the response or feedback is premeditated and desirable. The feedback can be a tangible product of the communication and can lend itself to easy evaluation. For e.g. we like to buy Elite tea for its high quality or it is the best taste in the market. Why its important in our perspective It is very important to evaluate our progress to know if there is any broken link in our process to solve as soon as possible to maintain our success and to attain our goal effectively. For us this step is an Integral part of the marketing strategy 2. Promotional program situation analysis: After reviewing the overall marketing; the next step in how to develop a promotional plan by conducting the situation analysis. This situation analysis mainly focuses on the development of the promotional strategy. Inside the promotional program situation analysis it includes two types the internal analysis and the external analysis. (Advertising and Promotion, 2009: p.29) Internal analysis: Assesses related areas involving the product, service offering. (Advertising and Promotion, 2009:P. 29) . There is more than one thing that is related to Product. The promotional mix; it contains the sales promotions, advertising, and personal selling. The sales promotion; it is direct to consumer and distributor channel members. Inside the sales promotion there is something called consumer sales promotions techniques. These techniques are used by the consumer to influence him towards purchase. Those techniques are also used by nestle for the Elite-Tea. The loyal reward program is done for targeting consumer who purchases this product for more than one. It allows him to collect points and at the end they concede these points and in return get a reward. For example: If consumer buys two-packs of Elite-Tea, then he/she will have a cup for free. The price of each pack is a deal between the consumer and the company, so the pack of the tea will be increasing by 25%. For example: Eli -Tea since the company has started to launch the product inside the market, so they decided to put inside each pack 25% more tea bags. Nestle was doing something new about this new product; they were doing something called online-coupons and these are coupons posted online on nestle web-site. In case of logging-on to the site and looking for the new products, coupons could easily get printed by consumers while being seated in his/her place. In other cases like entering a hypermarket; consumers could also get have coupons from the sales person standing. Also at the same time consumers will get a free pack of Elite-tea for sampling and testing. Advertising; Nestle is doing one of the most successful campaigns. The way of communication thats convinces or motivates the viewer of the advertisement to purchase the product after watching it. Also Nestle tried to focus more on the direct response of the advertisement. It is also one of the things that lead any campaign to be a successful one. In Elite-Tea advertisement; Nestle company is trying to mention or show how this product efficiently contains lots of benefits. In addition to this; it is clear in the advertisement, which market segment is being targeted by the company (Middle-Class Upper-Class) Strengths: Better Taste High Quality Comfortable Price More Tea Bags inside the pack Good brand name and image that have a reputation Have Competitive Advantage. (Unique in the price, Product design, Product Packaging) Weakness: Segmented only For the Middle class and The Upper Class There are a lot of competitors. External Analysis : It focuses on specific factors such as, characteristics of the firm consumers, market segment, positioning strategies, and competitors. Nestle is always caring about the external analysis. For consumers; Nestle cares about which type of consumers are buying the product through surveys and questionnaires. Like who buys our products and services? The answer is the middle and the upper class that will be able to purchase this product. What does the consumer buy? What needs must be satisfied? Normally the consumer is buying the benefits of the product and that will satisfy his needs and wants. Then after they understand how the consumer thinks; they start to segment the market by dividing it based on the similarities among groups of people. Nestle is segmenting the market, based on demographic variables such as the age (Teenagers-elders). Also by sex, it could be used by both genders. It might be considered as if its for psychographic segments because it depends on the lifestyle. I think big a percentage of consumers life style is to drink tea. Competitors: Who are our direct competitors? Lipton Ahmad Tea Who are Our Indirect competitors? Al-Jawhara Tea El Arosa Tea. More Market Share. Better known in the market. What Key Benefits are used by our competitors? The price much lower There reputation in the market Known By the distributes elit tea without boarders 529px-Nestlà © Analysis of the communication process: (How our product can effectively communicate with consumer in its target market) Communication goals: We want our customers to have a positive perception towards the tea which we produce, increase likability, and be the number one in the market. Communication objective: are reports of what various aspects of the IMC plan will accomplish. (Advertising and Promotion, 2009: 211). In order to reach the communication goals, objectives should be met. Improve brand awareness, brand quality. Marketing objective: are generally stated in the firms marketing plan and are statements of what is to be accomplished by the overall marketing program within a given time period. (Advertising and Promotion, 2009: 210). Our purpose of the marketing objective is to: Increase market share. Increase sales. Be the number 1 in the market. Communication Process Source: Is the person or business that has information to share with another person or group of people. (Advertising and promotion, 2009: 146). Nestle is the source. Encoding: Involves putting thoughts, ideas, or information into a symbolic form. (Advertising and promotion, 2009: 148). Eli tea which Nestle provides it leads to a long healthy life because it Gives refreshing and full energetic feeling. Nestle tea contains chemical which is called polyphenols, which gives tea antioxidant properties that protects against cancer diseases. Message: The encoding process leads to development of a message that contains the information or meaning the source hopes to convey. (Advertising and promotion, 2009:148) We want to provide best quality and best taste Channel: Is the method by which the communication travels from the source or sender to the receiver. (Advertising and promotion, 2009:149). Consists of two channels: Personal channels: Are direct interpersonal (face-to-face) contacts with target individuals or groups. (Advertising and promotion, 2009:149). In big supermarkets such as Carrefour, spinneys and etc. there are booths standing inside them sales people who offer free tea samples and if the consumer likes the taste they could purchase. Non personal channels: Are those that carry a message without interpersonal contact between sender and receiver. (Advertising and promotion, 2009:150). Nestle Eli tea commercial on a prime time show. Receiver: Is the persons with whom the sender shares thoughts or information. (Advertising and promotion, 2009:152). Consumers are the receivers; the message should be simple so that they can decode it. Our audiences are the clients whom are looking for a blend of taste and royalty at any age. Decoding: Is the process of transforming the senders message back into thought. (Advertising and promotion, 2009:152). The receiver should be able to decode the message, the decoding here is the: Fresh Energetic Natural beauty Smiley face Noise: The unplanned distortion or interference is known as noise. In case of advertising on T.V or radio we should be considering the signal, on bill board we should be considering traffic and weather. (Advertising and promotion, 2009:152) Response / Feedback: Response: The receivers set of reactions after, seeing, hearing, or reading the message is known as response. Feed back: The part of the receivers response that is communicated back into the sender. The response and feed back of the consumer is that they feel healthy when they drink Eli Tea. tea leaftea leaftea leaftea leaftea leaf elit tea without boarders529px-Nestlà © 4. Budget Determination After determining the communication objectives, our attention now focuses on the promotional budget. In an ideal world, the amount needed to spend on our promotion should be determined by what must be done to accomplish the communication objective. However, promotional budgets are sometimes determined using a more simplistic approach, ex: how much money is available or a percentage in our companys sales revenue. At this stage, the budget is often uncertain. It may not be finalized until specific promotional mix strategies are developed (Belch Belch 2009) Nestle in terms of financial analysis it focuses on how much amount it uses on its activities in the industrial sector and it also reflects how efficiently the organization is utilizing its resources. A new budget is formulated every year, each time a new product is introduced, or when either internal or external factors necessitate a change to maintain competiveness. Essentially, in our product we focus on two primary budgeting decisions: establishing a budget amount and allocating the budget. Many firms employ more than one method, and even budgeting approaches vary according to the size and sophistication of the firm. Here in Nestle and specifically our new product Nestle EliTe we use the Top-Down Approaches/or Budgeting instead of using contribution margin and/or marginal analysis approaches. Here the budgetary amount is determined usually at senior manager level and then the duties are agreed down to the different departments. Top management sets the spending limit Promotion budgets set to stay within spending limit However, Top-down methods include the affordable method, arbitrary allocation, percentage of sales, competitive parity and return on investment (ROI), yet according to our new product and its position in its product life cycle (PLC) it is still in the introduction level; it cannot fit in some of these approaches: like Percentage of sales and/or the ROI. Affordable method: the organization agrees on the amount to be used up in different areas such as production and operations. Then it distributes whats left to advertising and promotion, taking into account this to be the total it can afford. And this we think that its the best way or safest way to launch our product. Adding to that, at the same time we could check our Competitive parity were Nestlà ©s executives establish funds amount by linking the competitions percentage of sales expenditures.lipton_logo Q We ask ourselves two questions in this stage! What will be the promotional program cost? Incentive Discounts ramadan Ramadan offers Buy 3 and get 1 free Free samples Market share Overall company market share in the Egyptian market is 80%. Budgeting j0229385 Electronic Media 15-tea-bag-set Cost of TV Ad Prime Time: 6-11 pm al7ayat Channels: Al-Hayat, El-Mehwar, Ch.2 (EGY) Cost in Prime Time: L.E 75,000/min elm7wr Cost in Off-peak time: L.E 27,000 30,000/min Cost of Billboard Size: 2700 sq. ft Skin: L.E 57,000 Rent for 1 month in (X) Area: 600,000 1,000,000 Cost of Hanging Hoardings Size: 5ft x 2 ft Cost: 150/boarding Rent: L.E 1,350/week Cost of Posters Paper weight: 135 gram Size: 18 inch x 23 inch Quantity: 3000 @ LE. 4.15/poster Estimated Marketing and Promotional program expenditure: L.E 3 Million * Additional sponsors: facebook_logo Face book Worlds Gym FM 5ICCAUHVPF3CA8P67L6CAFROY90CA2LVWPECAHDMJ1ECAGPOIILCANB87TGCATSQJDICA0TZB81CAAS5S9FCAB2ZLOZCAPVENOECA0JPL1HCARCO1NACAFIOCX3CAQA1XAQCAAO6DY4CAU92F52 Magazines (Teen stuff, Fatafeat) à © Estimated numbers by Nestle Elite Tea How will the money be allocated? money_sign Once the budget has been appropriated, the next step is to allocate it. The allocation decision involves determining which markets, products, and promotional elements will receive which amounts of the funds appropriated. Market size: While the budget should be allocated according to the specific promotional tools needed to accomplish the stated objectives, the size of the market will affect the decision. Small Markets Often easier and less expensive to reach the target market. Large Markets The target group maybe more dispersed and thus more expensive to reach. Market potential Market share goals Organizational characteristics: the organization structure, power and politics in the organization hierarchy, characteristics of the decision maker, approval and negotiation channels. Loans: a serious amount of money (probably large) taken by the company from banks as to accomplish a specific task and then repay it with a certain amount of commission. Sponsorship: All of the sponsors of our product, they try and help our product to penetrate the market. Investment/Revenue: We would rely on the arbitrary allocation or ROI approach.
Friday, October 25, 2019
Antigone or Creon as the Tragic Hero in Antigone Essay -- essays resea
A tragic hero is a character in a play that is known for being dignified but has a flaw that assists in his or her downfall. Antigone is a Greek tragic piece written by Sophocles. In the theatrical production the use of power and morality versus law is evident. The promotion to the conflict was that Creon created a law in which enabled Polynieces, Antigoneââ¬â¢s brother, to be buried in the proper way. As it is the way of the gods Antigone found it fit to bury her brother causing her to disobey the law of Thebes. Both Antigone and Creon, the main characters, could represent a tragic hero. However Creon is more eligible for being the tragic hero because he fits the definition. Aristotleââ¬â¢s idea of a tragic hero was that the character was of noble stature. Tragic heroes are great, but not perfect. If they were perfect the audience would not be able to identify with the tragic hero. And lastly the hero's downfall is the fault of their own, the result of free choice, not of acci dent. Creon was the king of the city of Thebes and the father of Haemon and Megara by his wife, Eurydice. As descr...
Thursday, October 24, 2019
Ielts vs Toefl
Many students around the world look forward for studying in the United State of America. They are required to pass any English as A Second Language exam. The two most popular exams for international students are the TOEFL-IBT and the IELTS. Many students get confused which exam is easier for them. In fact, it depends on the student to decide which is the easiest for him or her. There are many reasons to consider whether to choose taking the IELTS or the TOEFL-IBT. One of the biggest differences between these exams is in the speaking section.In the TOEFL-IPT, students use computers to take the exam. The speaking section on the TOEFL-IBT requires listening to six conversations and lectures, then students must talk about the conversations or the lectures that they heard for one minutes each. In the IELTS, students do not use computers and do not listen to any conversation or lecture. They speak with examiners instead of computers. The examiners ask some general and specific questions th en they must answer these questions. Many students say that the IELTS is easier than the TOEFL-IBT in the speaking section because it is more reliable.For example, in the TOEFL-IBT, some students may get lectures about subjects that they are not familiar with such as physics and chemistry. Many students say it is difficult to speak for one minute with computers under pressure about something that they have not talked about before. On the IELTS, on the other hand, students get general and specific questions such as education, sport and business. They said that they can speak and discus with examiners about these questions and it is the best way to measure their abilities in speaking. The second difference between the TOEFL-IBT and the IELTS exams is in the writing section.The biggest difference is in the way that students write. In the TOEFL-IBT, students use computers in the whole exam. Therefore, they should type two essays in sixty minutes. On the IELTS, on the other hand, student s use paper and pencils to write their essays. They must write two different essays in sixty minute by hand. It is obvious that it depends on the students to choose what is easier for them. For example, some students are good writer on the computer. They can type faster than writing by hand. Therefore, they prefer the TOEFL-IBT rather than the IELTS because they can write more word in less time using computers.On the other hand, some students prefer the IELTS because they are very slow writers using computers. It takes them more time to write and look for the letters on the keyboard. As a result, they prefer the IELTS because they used to write by hand and they do not want to waste their time looking for the liters on the keyboard. The third difference is in the listening section. In the TOEFL-IBT, students get questions first. They can read the questions and prepare for what they should listen to, then they listen to the lectures or conversations.On the other hand, the students who take the TOEFL-IBT are not allowed to read any question that they will be asked. Therefore, they listen to the lectures or the conversations and take notes then they get the questions. In fact, many students believe that the TOEFL-IBT is difficult in the Listening Section because they do not know what they will be asked after the lectures. For example, in the TOEFL-IBT, many students get confused while they are listening to the lectures. The lectures normally take six minutes and they cannot take note on everything that the lectures say.On the IELTS, the students hear the lectures while they read questions. They can answer questions directly then they can move to the next question. In the end, many students work hardly to learn English to study in the U. S. many of them have good English abilities but they fail in English as A Second Language exams. Some students choose wrong exams that do not match their skills. They do not know the differences between the TOEFL-IBT and the IELTS. The Writing, Speaking and Listening sections are different between the TOEFL-IBT and the IELTS.
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